Industry Partners Hub

The Greater Zion Convention & Tourism Office is the official tourism team for Washington County. Through Transient Room Tax (TRT) funding, we promote Greater Zion as an elite travel and convention destination. Our goal is simple: promote the area to visitors, then reinvest tax revenue from their spending to improve our region for both visitors and locals.

We accomplish this with strategic marketing and strong domestic and international partnerships. These efforts grow our local economy and help protect the stunning natural beauty that makes this place so special.

This region is more than Zion National Park. Don’t get us wrong—the park is our crown jewel. But with four state parks (Snow Canyon, Sand Hollow, Quail Creek, and Gunlock),  19 unique communities, and 14 golf courses within a 20-mile radius, Greater Zion offers an incredible range of landscapes and endless ways for people to relax, explore, play, and connect.

People come here from all over the world, many of whom return year after year. There’s something about this place that speaks to them—something they feel deep down, even if they can’t quite explain it. We can. It is you. Our partners who help make Greater Zion a must-see destination. (The scenery does help. A little.) 


Together, we help make this region an enticing place. Together, we help people attain the indescribable feeling they chase.  Together, we are Greater. 

Our mission is to maximize the revenue generated by visitors to create a superior experience for visitors and residents.

Inspire Greater. Experience Greater. Live Greater.

At Greater Zion, we strive to inspire travelers to explore our extraordinary region, deliver exceptional tourism experiences, and enrich the quality of life for our residents through sustainable tourism development.

“Greater Zion is the kind of place where the people shape the experience as much as the landscape. Our local businesses, guides, and community members do so much more than welcome visitors; they take pride in helping them feel like they belong. It’s that genuine hospitality, paired with unforgettable experiences, that keeps people coming back again and again.” – Brittany McMichael,  Greater Zion Convention & Tourism Office Director

The Greater Zion Convention & Tourism Office works together as a team to identify a focused set of key initiatives that guide our efforts. These initiatives are selected through a thoughtful and collaborative process and are reviewed regularly to ensure they meet the needs of our community and visitor economy.Guided by our principles—Inspire Greater, Experience Greater, Live Greater—these initiatives reflect our responsibility to use tourism funds wisely and to create lasting benefits for both visitors and residents throughout Washington County.

• Grow Awareness of Greater Zion
• Support Events and New Visitor Markets
• Strengthen Digital Tools and Online Presence
• Improve Communication for Key Tourism Markets
• Enhance Media and Marketing Resources
• Use Data to Guide Decisions
• Increase Education, Collaboration, and Transparency
• Invest in Trails and Destination Development

The organization now known as Greater Zion Convention & Tourism Office has gone through several iterations as it has grown and evolved:

The evolution to “Greater Zion” represents a maturation of our destination’s identity, embracing Zion National Park as our most recognized asset while acknowledging that our region is greater than the sum of its parts. As a region, it showcases an array of experiences, landscapes, and communities that collectively create a premier destination.

From the early 1900s, when visitors began arriving to experience Zion National Park’s majestic landscape, tourism established a stronghold in Washington County’s economy. The region’s destination promotion efforts have evolved significantly over the decades, with a focus on showcasing the area’s extraordinary natural beauty and recreational opportunities.