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Visitor Information Center

The Greater Zion Visitor Center is a must for anyone interested in exploring the natural wonders of southwest Utah.

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(Also a “study” for UCA 17-50-303)

The mission of the Washington County Tourism Tax Advisory Board (“Tourism Board”) is to make recommendations on the expenditure of funds collected from the Transient Room Tax (“TRT”) (as described in Utah Code Section 59-12-301) and the Tourism, Recreation, Cultural, Convention, and Airport Facilities Tax (“TRCC”) (as described in Utah Code Section 59-12-603).

The Washington County co-op marketing program was created to help secure and support activities that will infuse economic impact, and enrich the quality of life for residents.

Due Dates

The Tourism Tax Board receives and reviews co-op applications from Non-Profit organizations twice each year.

  • Round 1 Applications must be received no later than February 1.
  • Round 2 Applications must be received no later than August 1.

There are two types of applications available. APPLICATION 1 is for Sports & Event Marketing Funding. APPLICATION 2 is for Other Tourism Related Marketing Funding and Sponsorships.


TRT and TRCC funds may only be appropriated in furtherance of tourism or related activities or projects. TRT funds will be granted to events and marketing projects that directly generate hotel room nights or have another articulable positive tourism or economic impact in Washington County. The county may only appropriate money if, in the judgment of the county legislative body, the funding will contribute to the safety, health, prosperity, moral well-being, peace, order, comfort, or convenience of county residents, and meet the objectives and goals of the County Commission.

Application Requirements

Applicant must submit the following:

  • Completed Application
  • Proof of Non-Profit Status
  • Commitment and proof of expenditure of matching funds
  • Letters of Support from Communities/Agencies Impacted
  • Marketing Plan
  • Budget Overview

Failure to provide this required information will result in application not being processed.

Application Procedures (Non-profit Organizations)

  • Completed applications are evaluated by a review team and presented to the Tourism Board.
  • Applicants may be asked to present the request to the Tourism Board and/or to the Washington County Commission.
  • Tourism Board recommendations are presented to the County Commission at a regular commission meeting.
  • The County Commission may approve or deny the funding request.
  • Applicants will be notified via email of the approval or denial of the request.

Distribution of Awarded Funds

  • The event organization is responsible to contract and pay for any expenses for the event.
  • Co-op funds will be paid to the applying organization following the event as reimbursement for approved expenditures.

To initiate reimbursement, the event organization must provide the following:

  • A completed Post Event Report (template provided by the Tourism Office)
  • An invoice with supporting documentation for expenses and proof of matching expenditures
  • Failure to provide a recap report and proper documentation of expenses may result in funds not being awarded and/or a denial in future years.
  • In the event the project or event for which funds were requested does not materialize, funds will not be dispersed. If funds have already been dispersed, they will need to be reimbursed in full.
  • Invoices must be submitted within 45 days after the event and must be received prior to the end of the calendar year for the event. Event hosting fees may be considered separately.

For info contact the Greater Zion Convention & Tourism Office: 

How to Submit Your Application

Mail or In-Person

  • Click the button below to download the application.
  • You can type directly on the PDF, then save the file to your computer and print it out. Additionally, you can print it and fill it out by hand.
  • Whether you mail or deliver the application in-person, you will need to include the accompanying documentation as outlined above.

Upload Your Application

  • Click the button below to download the application. You can type directly on the PDF.
  • Once complete, save the file to your computer.
  • Click the Upload Application button below. You will also be asked to upload accompanying documentation as outlined above.