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If you had suggested to early explorers that one day tourism would be one of the largest private sector employment groups in this area, they would have laughed you off the expedition trail. In the mid-1800s, Parley P. Pratt called this area a “poor and worthless” place. He described it as “a country in ruins turned inside out and upside down by terrible convulsions in some former age.” Today, people from all over the world are flocking to experience this “country in ruins,” and with them come millions of dollars in economic prosperity.

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