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Greater Zion Brand Introduction

Slides used at Brand Launch in May 2019, offering an overview of the process used to create the new Greater Zion brand for the Washington County Convention and Tourism Office.

Meeting Visitors Where They Are

Technology continues to reshape how people dream about, plan for and experience travel. The brands that understand the changing traveler decision making cycle and can meet consumers with the right information on the right platform at the right time are the brands that will thrive in today’s evolving tourism economy. This informative 60-minute presentation teaches how to leverage digital tools like Google, Trip Advisor and Social Media to meet and exceed consumer expectations.