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Visitor Information Center

Stop by our Tourism Office & Visitor Center for information on St. George, Zion National Park, and other attractions. It’s the perfect first stop for visitors to the area to discover something new, ask questions and pick up materials.

Open Monday – Friday from 9:00 a.m. – 5:00 p.m.

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Presentations

WHAT’S UP DOWN SOUTH ECONOMIC SUMMIT: Champion Makers – How Iconic Events Make Winners Of Us All

January 2022

The Greater Zion area is on a premier stage like never before. Over a span of 13 months, the communities here will host three world championship endurance events including the IRONMAN World Championship and two IRONMAN 70.3 World Championships. The IRONMAN World Championship is the longest running, most iconic endurance event in the world and St. George will be the first destination outside of Hawaii to host it. Leaders have said this will be the most globally significant event to take place in Utah since the 2002 Winter Olympics. This speaks volumes about the kind of destination we have become. Much like what the Winter Olympics did for northern Utah in 2002, hosting three back-to-back world championships will showcase the qualities of the area, demonstrate the capabilities of our people, and strengthen the fundamental economic value of our communities in an unrivaled way. Through events like these, the area gains credibility and respect from business owners and leaders throughout the world. This “street cred” enhances the economic development opportunities for business sectors far beyond tourism, sports and hospitality. This session will showcase the value and opportunities these events bring and explore the far-reaching benefits to the overall economic development efforts in the area.

Greater Zion Tourism Report – May 2022

May 2022


St. George Chamber Of Commerce: Welcoming The World: Ironman Preview Luncheon

April 2022

IRONMAN events have generated nearly $120 million in economic impact to our region over the past 10 years. The World Championship will bring another $25 million in just one week. Leaders are saying this may be the biggest event to happen in the state since the 2002 Winter Olympics.
Read an engaging presentation to learn what it all means to you and your business. Get the latest updates, insights and business tips for how to join in the opportunities and be part of the success.


Greater Zion Marketing Series: Get These Million Visitors to Your Biz

March 2022

Presented by LOVE Communications – In preparation for hosting two IRONMAN World Championships in 2022, is your business prepared to reach athletes when they show up? Learn grassroots, organic and paid media strategies that will reach athletes and visitors and bring them into your business. Read how to maximize your Google and Tripadvisor listings, how to target athletes through organic and paid social media efforts, and learn what opportunities exist with the local media, and the Greater Zion Convention & Tourism Office.


Greater Zion Tourism Report 2021

February 2022


Greater Zion Tourism Report

Washington County Board of Realtors Presentation

November 2021

Kevin Lewis, Director of the Greater Zion Convention & Tourism Office, presented on Thursday, November 18 to the Washington County Board of Realtors, providing stats and facts about visitation to the area and how iconic events like IRONMAN are putting “all eyes on us” here in Greater Zion.


The Visitor Economy

September 2021

Even with some international borders remaining closed, our state and national parks are full. If you happened to visit Zion National Park this summer, you probably waited in line for a shuttle or to summit Angels Landing. Events like IRONMAN, the Marathon, and Hunstman World Senior Games bring athletes and their families who stick around to experience the beauty of our area. Has Covid caused an explosion of tourism? Who is visiting our area? Where are our tourists visiting from? How are they spending their money? What is to be expected when borders continue to open? Kevin Lewis, Director of the Greater Zion Convention & Tourism Office, answers these questions and more during a presentation for the St. George Area Chamber of Commerce.


August 19, 2021


TRT & Tourism Economics

June 22, 2021

Director Kevin Lewis presented this slide deck as an introduction to tourism economics and transit room tax in a luncheon hosted by the St. George Area Chamber of CommerceUtah Tourism Industry Association and the St. George Lodging and Tourism Association. Beyond basics, included is a snapshot of tourism performance across Washington County through Q1 of 2021.


Greater Zion Marketing Series: Reputation Management

May 26, 2021

Todd Skelton, Head of Destination Marketing Sales at Tripadvisor, provides his insight on how to influence travelers on Tripadvisor. This presentation provides an overview on best practices, reputation management, and how Tripadvisor is used with domestic and international travelers, and how Greater Zion’s presence on Tripadvisor benefits your business. This presentation provides you with easy, actionable takeaways that you can implement immediately.


Greater Zion Marketing Series: Working with Media & Influencers in 2021

April 7, 2021

Kristin Yantis from Malen Yantis Public Relations and Anna Loughridge, public relations manager for the Utah Office of Tourism (UOT) provide an informative conversation about working with media and influencers in 2021.


Slides: St. George Area Economic Development Summit

January 14, 2021

Breakout Session: EXPOSED! – How COVID unmasked the value of tourism to the economy in Greater Zion.


TRT & Tourism Economics

June 22, 2021

Director Kevin Lewis presented this slide deck as an introduction to tourism economics and transit room tax in a luncheon hosted by the St. George Area Chamber of CommerceUtah Tourism Industry Association and the St. George Lodging and Tourism Association. Beyond basics, included is a snapshot of tourism performance across Washington County through Q1 of 2021.


March 2021

Greater Zion Tourism Report


Greater Zion Tourism Report

November 12, 2020

Greater Zion Marketing Series III:

We Are Greater Zion

Learn how Greater Zion has grown and how we plan to help you grow with it. We are only Greater Zion because of each of you. Only together can we continue to grow as an optimistic and purposeful collection of communities. Join the Greater Zion Convention & Tourism Office and Cactus for an informative 90-minute session (with time for Q & A), including a “State of Greater Zion” presentation by Director Kevin Lewis. Cactus (ad agency) executives will follow with a training on tangible inclusion points and opportunities for communities within our marketing efforts, key insights to elevate your imagery and photography assets, and the actionable individual steps that you can take to attract more visitors.


Greater Zion Marketing Series II:

Driving Awareness through PR and Influencer Marketing

Kristin Yantis of Malen Yantis Public Relations will take you through the 2019 Greater Zion public relations and influencer marketing program. We’ll discuss how PR can work for you to drive quality visitors to Greater Zion. You’ll learn about various PR resources and how you can get involved in the overall effort, which ranges from your content promoted on quarterly media tip sheets to hosting media as part of the visiting journalist’s program.

We’ll also dive in to a very buzz-worthy topic – influencer marketing. We’ll provide Greater Zion’s strategy when it comes to working with influencers. We also will share how our team can help you wade through the numerous requests you get for influencer comps.


Greater Zion Marketing Series I:

Meeting Visitors Where They Are

Technology continues to reshape how people dream about, plan for and experience travel. The brands that understand the changing traveler decision making cycle and can meet consumers with the right information on the right platform at the right time are the brands that will thrive in today’s evolving tourism economy. This informative 60-minute presentation teaches how to leverage digital tools like Google, Trip Advisor and Social Media to meet and exceed consumer expectations. 


Greater Zion Brand Introduction

Slides used at Brand Launch in May 2019, offering an overview of the process used to create the new Greater Zion brand for the Washington County Convention and Tourism Office.


2019 Tourism Overview

An in-depth look into the role and impact of tourism in Washington County, Utah in 2019.